The game
What is the color game?
A color is shown, taken away and rebuilt from memory, and the score is how close the rebuild looks to the original.
Each round of the color game deals three colors, one at a time. A color fills the card for a few seconds with a countdown, then it is gone, and you rebuild it with three sliders: hue, saturation and brightness. Lock it in and the original appears beside your color, scored from 0 to 10.
There is nothing to name and no color theory to know. The game measures one thing: how much of a color survives the seconds between seeing it and setting the sliders. That is less than it feels like while the color is on screen, and the reasons are some of the best studied in the psychology of memory.
To test colors you have carried for years instead of seconds, the Logo Game recolors one part of a real company logo and asks you to put the brand's color back.
- colors in a round
- 3
- how long each color stays up, by mode
- 2 to 5 s
- points a round is worth
- 30
The name
Color or colour, and where the word comes from
The two spellings are one word, and the word began as a covering.
Color reached English in the Middle Ages from the Anglo-French culur and the Old French color, from the Latin color, which Old Latin wrote colos and which first meant a covering. It shares a root with celare, to hide: a color was the coat on the outside of a thing, the part the eye meets, long before anyone tied it to light.
Colour was the usual English spelling from the 1300s, and scholars tidying words back toward their Latin made color an alternative a century later. Noah Webster did not invent the American form, he settled it. His Compendious Dictionary of 1806 dropped the u from honor and its kind, a choice he called common practice in this country, and his American Dictionary of 1828 fixed color for the United States while British usage kept colour. The game is the same under either spelling, and the International Commission on Illumination, whose formula scores it, writes colour.
The science
The color game is a real memory experiment
Memory researchers run almost exactly this test, and have for two decades: show a color, take it away, ask for it back on a wheel.
In 2004 Wilken and Ma flashed a few colored squares for a tenth of a second, blanked the screen, and asked people to click the color of one of them on a wheel of 252 hues. Answering on a continuous scale instead of saying same or different turned a memory into a number: how many degrees round the wheel the answer landed from the truth. The method is now called delayed estimation, and it is one of the standard tools for measuring visual memory.
Weiwei Zhang and Steven Luck used it in 2008, with 180 colors laid in a circle in CIELAB, the color space this game scores in, all equally light. Their answer, in Nature, was that people hold a high-resolution copy of two or three colors and keep nothing at all of the rest: a color is not remembered blurrily, it is remembered or it is gone.
A year later they stretched the wait. With three colors to hold, people lost 26 percent of them after one second and the same after four, but 39 percent after ten. The colors they did keep were no less precise for the wait. Zhang and Luck called it sudden death: a remembered color holds, then drops out whole.
This game asks for one color at a time, well inside that limit, so a low score here is rarely a color forgotten outright. It is a color that drifted, and the drift has a direction.
- colors memory holds at once, in Zhang and Luck's experiments
- 2 to 3
- of held colors lost outright, as the wait grew from 4 to 10 seconds
- 26% to 39%
- color at a time in this game, so the test is precision, not capacity
- 1
Why it is hard
Why are colors so hard to remember?
Memory keeps a name and a rough impression, then fills in the rest from what colors usually look like.
Memory pulls toward the nearest name
Bae, Olkkonen, Allred and Flombaum (2015) found that a remembered color mixes two things: its category, such as blue or green, and an estimate of the exact shade. Answers were pulled away from the borders between color names and toward their centers, by up to 10 degrees of hue, and less than a second of memory roughly doubled the pull compared with matching a color still in view. A teal drifts toward blue or green, a coral toward pink or orange.
Russian has two blues, and its speakers see the line
Russian has no single word for blue: goluboy is light blue and siniy dark blue. In 2007 Winawer and colleagues found Russian speakers told two blues apart 124 milliseconds faster when they fell on opposite sides of that line. Give them a string of digits to rehearse at the same time and the advantage disappeared; English speakers, with one word for both, never had it. The words you have shape which differences you catch.
Familiar colors come back more vivid
C. J. Bartleson had 50 people pick the colors of ten familiar natural things from memory, out of 931 Munsell color chips, in 1960. Every one of the ten came back different from the real thing: grass greener, brick redder, and in most cases more saturated and lighter.
Knowing a color changes how it looks
Hansen, Olkkonen, Walter and Gegenfurtner (2006) asked 14 people to adjust a photo of a banana until it looked gray. Every one of them stopped on a slightly bluish banana, the opposite of yellow, which means a truly gray banana still looked a little yellow. What you expect leaks into what you see.
26 February 2015
The dress: one photo, two colors
The most argued-over color of the decade belonged to a striped dress, and the argument was about light, not fabric.
On 7 February 2015 Cecilia Bleasdale photographed a dress in a shop in England, one she was thinking of wearing to her daughter's wedding on the Scottish island of Colonsay. The family could not agree whether it was blue and black or white and gold. Caitlin McNeill, a guest at the wedding, posted the photo on Tumblr on 26 February, BuzzFeed picked it up that evening, and its post drew 28 million views in a day. The dress, from the British retailer Roman Originals, was royal blue with black lace.
Rosa Lafer-Sousa, Katherine Hermann and Bevil Conway asked 1,401 people that year: 57 percent saw blue and black, 30 percent white and gold, 11 percent blue and brown. The photo is washed out and gives no clear clue to the light it was taken in, so each viewer's brain supplies one. Assume cool daylight or shadow and the brain subtracts blue, leaving white and gold; assume warm indoor light and the blue stays. Pascal Wallisch surveyed more than 13,000 people online and found four in five of those who thought the dress was in shadow saw white and gold, against about half of the rest. In his sample the majority flipped, to white and gold.
Nobody in the argument was misremembering anything: the photo was in front of them. The game draws each color on a plain card with no scene around it to guess the light from, so what stands between you and the original is memory alone.
- views of BuzzFeed's post of the dress in its first day
- 28 million
- saw blue and black, or white and gold, of 1,401 people asked
- 57% / 30%
- who thought the dress was in shadow saw white and gold
- 4 in 5
The numbers
How many colors can you tell apart?
Millions, by the best estimates, against eleven basic color words in English.
Michael Pointer and Grenville Attridge counted in 1998 by dividing CIELAB color space into cubes one just-visible step across and keeping the cubes that real surfaces can reach: 2,279,381 of them. The rounder figure you often see, ten million, comes from a 1975 reference book, and as Pointer and Attridge pointed out, it came with no working at all.
Words cover far less. Brent Berlin and Paul Kay compared color words in 98 languages in 1969, and their book is the source of the idea of basic color terms. English has eleven: black, white, red, green, yellow, blue, brown, orange, pink, purple and gray. A color you can name keeps a label in memory, and the label is a tiny part of what your eyes could separate. Hard mode leans on that gap: it deals the muted, dark and in-between colors that have no word of their own.
Nor does everyone see the same millions. About 1 in 12 men and 1 in 200 women of European descent have some form of color blindness, nearly all of it red-green. At the other end, Gabriele Jordan and colleagues tested 24 women who carry a gene for a shifted green cone in 2010. One of them, known in the paper as cDa29, told apart mixtures of light that look identical to everyone else, on every test they gave her: the clearest evidence yet of a person with four channels of color vision instead of three.
- surface colors a person can tell apart, by one estimate
- 2.28 million
- basic color terms in English
- 11
- men with some red-green color blindness
- 1 in 12
The sliders
Hue, saturation and brightness, explained
Three numbers describe any color on a screen, in the order a painter thinks about mixing it.
Splitting a color into what it is, how strong it is and how light it is goes back to the painter Albert Munsell, whose A Color Notation of 1905 called the three hue, chroma and value: what tells a red from a yellow, a strong color from a weak one, a light color from a dark one. The sliders are its screen-age cousin, HSB, also called HSV. Alvy Ray Smith wrote the conversion in 1974 for SuperPaint, an early paint program at Xerox PARC, so artists could pick colors by the qualities they see instead of by amounts of red, green and blue light, and published it in 1978.
Hue
Which color it is: a position on the color wheel, as an angle from 0 to 360 degrees. Red is at 0, green at 120, blue at 240, and the wheel closes back on red.
Saturation
How far the color is from gray, from 0 percent, gray itself, to 100 percent, the purest version of that hue the screen can make.
Brightness
How much light the color has, from 0 percent, black, to 100 percent, as much as the screen gives that hue. It is not lightness: full blue looks far darker than full yellow at the same brightness.
The three interact. At zero saturation every hue is the same gray, and at zero brightness every color is black, so a hue error costs little on a pale or dark color and a lot on a vivid one.
The sliders start at half saturation and half brightness, on a hue at least 60 degrees from the color's, so the starting point gives nothing away. The three colors in a round are at least 50 degrees apart in hue, so no round repeats a color.
The method
How to remember a color better
Five habits, each one aimed at a bias from the research above.
01
Name it, then name the lean
A label such as blue is the part memory keeps best, and it drags the rest toward a typical blue. While the color is up, say how it differs from its name: a blue that leans green and is a little gray. The difference is what the label would otherwise erase.
02
Spend the seconds on the hard part
The hue is the easy thing to hold. Use the countdown on how light the color is and how gray, the two things a name says nothing about.
03
Set saturation a notch low
Remembered colors come back more vivid than they were. If the reveal keeps showing your color as the stronger of the two, aim below what feels right.
04
Keep one order for the sliders
Hue first, then brightness, then saturation, then one last look at hue. A fixed order stops you chasing one slider while another is wrong, and on a pale color the hue matters least.
05
Read the reveal, not only the score
Note which slider was off and which way: too light, too vivid, too warm. Most players miss in the same direction every time, and a bias you know is one you can correct.
A short history
From Newton's prism to the color-wheel test
How color went from a mystery of light to a number a game can score.
1672
White light is a mixture
Isaac Newton's letter in the Philosophical Transactions argues that white light is made of colors that a prism bends by different amounts. His Opticks of 1704 bends the spectrum round into a circle of seven colors, its parts sized like the intervals of a musical scale: the first color wheel.
1905
Hue, value and chroma
Albert Munsell's A Color Notation describes every color by three separate qualities, in steps meant to look even. Soil scientists still describe soil by his charts.
1931
The standard observer
The International Commission on Illumination (CIE) defines the color-matching responses of an average eye, so a color can be specified by numbers rather than by sample.
1943
A test of color discrimination
Dean Farnsworth publishes the Farnsworth-Munsell 100 Hue test: despite the name, 85 colored caps in four trays, to put in order by hue. It is still used to grade color vision.
1976
CIELAB
The CIE defines a color space meant to make equal distances stand for similar visible differences: the space this game scores in.
1978
HSV
Alvy Ray Smith publishes hue, saturation and value, the color picker he wrote for a paint program four years earlier: the sliders in this game.
2001
CIEDE2000
The CIE publishes the color-difference formula developed by Luo, Cui and Rigg, with corrections for lightness, chroma, hue and the blues: the ruler this game scores by.
2008
Memory on a color wheel
Zhang and Luck use the color-wheel task to show that memory holds two or three colors well and the rest not at all.
In this game
How the color game turns a memory into a score
The score depends on how different your color looks from the original, not on how far apart the slider numbers are.
Slider numbers would make an unfair score. Hue 359 and hue 1 are the same red, and at zero brightness every hue is black. So the game scores what you would see. It converts both colors to CIELAB, the CIE's color space of 1976, built so that equal distances stand for similar visible differences, and measures the gap with CIEDE2000, the CIE's color-difference formula of 2001, written ΔE00.
A ΔE00 of 0 is an exact match. Dentists, who match tooth shades for a living, have measured where visible begins. Rade Paravina and colleagues showed pairs of ceramic samples to 175 observers at seven sites in 2015: half could see a difference of 0.8, and half would accept a difference of 1.8 as a match. A difference of 10 is plain side by side; 30 is another color.
Points follow a smooth curve, 10 × exp(−(ΔE00 ÷ 30)^1.4). With the power above 1, the curve is gentle on a near miss and steep further out, so the right color a shade off still scores well and a different color scores little.
| A difference of 1 | 9.9 of 10 |
|---|---|
| A difference of 5 | 9.2 of 10 |
| A difference of 10 | 8.1 of 10 |
| A difference of 20 | 5.7 of 10 |
| A difference of 30 | 3.7 of 10 |
| A difference of 50 | 1.3 of 10 |
| A round of three colors, each a difference of 10 away | 24.2 of 30 |
Easy: 5 seconds a color
Saturation from 45 to 100 percent and brightness from 60 to 100: bright, vivid colors, most of which have a name.
Medium: 3 seconds a color
Saturation from 25 percent and brightness from 40: paler and darker colors join in.
Hard: 2 seconds a color
Saturation from 12 percent and brightness from 22: the muted, washed-out and dark colors that no basic word covers.
The scoring is the same in every mode. The CIEDE2000 formula was built for surface colors under set lighting, so on a screen it is a well-tested ruler rather than a laboratory measurement. The game's version is checked against the 34 test pairs Gaurav Sharma, Wencheng Wu and Edul Dalal published in 2005. Your best round and average stay on your device for each mode, and a shared round lists the scores without the colors, since every round deals new ones.
Vocabulary
Color terms, defined
The words for seeing, naming and measuring color used on this page.
- Hue
- Which color something is, as a position on the color wheel: red, orange, yellow and round to red again.
- Saturation
- How far a color is from gray. Chroma is the closely related term in Munsell's system and in CIELAB.
- Brightness or value
- How much light a color has on the HSB scale. Not the same as lightness, which is how light it looks next to white.
- CIELAB
- The CIE's color space of 1976, with one axis for lightness and two for color, built so that equal distances look roughly equally different.
- CIEDE2000 (ΔE00)
- The CIE's color-difference formula of 2001: one number for how different two colors look, 0 for a match.
- Just-noticeable difference
- The smallest change a person can detect. For color, a ΔE00 of about 1, varying with the viewer and the setup.
- Delayed estimation
- The lab task this game resembles: see a color, wait, then pick it on a continuous scale such as a color wheel.
- Memory color
- The color people associate with a familiar object, such as the yellow of a banana, and its pull on what they see and recall.
- Basic color term
- A single, common color word that applies to many kinds of thing. English has eleven.
- Color constancy
- The brain's habit of discounting the light falling on a thing to see its own color. The dress is what happens when the light is ambiguous.